Common Marketing Budgets for Medium Sized DMOs
Of the DMOs we surveyed, the average percentage medium-sized DMOs’ (with budgets between $151k – $450k) marketing budgets received from the total budget was 23%. Here’s what they said about the digital tactics they’re using:
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May 5, 2025
Pouring into Growth: Bourbon Tourism’s Bright Future
Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.
April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]