An Oregon coast destination collaborated with us to initiate a targeted social display advertising campaign to enhance brand awareness and boost tourism from the Portland metropolitan area. The campaign focused on attracting visitors to two key events.
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Annual cultural festival
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Annual summer event
The campaign focused on showcasing the destination’s stunning natural beauty and diverse outdoor activities while addressing the perceived distance barrier between Portland and the coast.
Key objectives
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Increase brand awareness of the destination in the Portland market.
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Change perceptions about the accessibility of the destination.
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Drive lodging stays and tourism activity in the region.
Results
Event 1: 1.16% CTR
Event 2: 0.98% CTR
Exceeding Benchmarks: Both campaigns achieved significantly higher click-through rates (CTRs) than the 0.58% benchmark for event-focused social display ads on OregonLive.
High Engagement: Carousel ads achieved substantial engagement, with an average completion rate of 25% across both campaigns.
Precise Targeting: Data analysis confirms that our campaigns precisely hit the target audience, thanks to our team’s skilled use of OregonLive’s extensive digital footprint. This approach highlights the value of a strong digital presence in achieving targeted media buys and engaging the desired audience efficiently.
What does this mean for you?
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Social display advertising can be a highly effective tool for reaching target audiences and promoting tourism initiatives.
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Investing in high-quality, locally-produced content that resonates with the target audience is crucial for campaign success.
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Continuous optimization and testing of creative formats and platforms are essential for maximizing reach and engagement.
The destination effectively reached its target audience and achieved significant campaign success by leveraging our team’s expertise and implementing a data-driven approach to social display advertising. By continuing to invest in strategic marketing initiatives and building upon the strong foundation established by this campaign, the destination can further position itself as a premier place to visit and attract a growing number of visitors from the Portland market and beyond.
