Advance Travel & Tourism reviewed Georgia’s Blue Ridge visitation data, as well as Google Analytics to find that there were top markets engaging with the brand organically. The strategy was to focus a dedicated budget and unique creatives to these new tier 2 and tier 3 markets.
Key Campaign Objectives
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Generate more awareness of Blue Ridge to primary audiences
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Engage and educate audiences on travel opportunities in Blue Ridge
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Drive site traffic growth and engagement from recommended markets: Birmingham, AL, Chattanooga, TN, Greenville, SC, Huntsville, AL, Jacksonville, FL, and West Palm Beach, FL
Channels
Digital Display Marketing
- Digital Display + Remessaging
- Full Creative Services Included
- Responsive Rich Media Available
- Target by Geo/Demo/Behavior
Search and social media marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Content & Distribution
- Automated Optimization
- Expert Management & Reporting
Video marketing
- The Best Way to Share an Experience in the Least Amount of Time
- Full Production and Distribution
Creative
Results
- Nearly 15 million ads seen by potential travelers in key markets.
- Over 72,000 website sessions, with users spending an average time of over one minute on site
- Direct website visits from the campaign accounted for 44.3% of total site traffic.
- Increase in overall visitation from target markets.
- Growth in organic website and direct traffic from target markets.
Visit Blue Ridge GA has benefited greatly from our partnership with Advance Travel and Tourism. Our digital campaigns with Advance Travel have helped us expand our markets and attract more visitors to our website and our destination. The team at Advance offers us excellent research-based advice, analysis and reporting. Advance excels at innovative, thoughtful campaigns and their creative team does a great job with ads and content. I would highly recommend the services of Advance Travel and Tourism to anyone in destination on marketing.
