Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google. Because 94.74% of keywords receive [...]

Summer is over but vacation opportunities are still here. As travel and tourism professionals, we are all aware of the negative impacts on our communities as a result of overtourism. And for travelers, peak season means higher prices, bigger crowds, more disruption, and a lower quality experience. […]

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.