User-Generated Content: A Destination Marketer’s Secret Weapon
User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.
Team Spotlight: Andrew Held
Our next team spotlight features account executive Andrew Held. While new to the industry, Andrew is no stranger to the [...]
The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all [...]
The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest
“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” […]
The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?
Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even [...]
Is Your Destination a Memorable Masterpiece?
One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it [...]
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