Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often [...]
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, [...]
Standing Out in a Crowded Space
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel [...]
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, [...]
Dexterity Over Literacy in AI
In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America. [...]
The Economic Impact of a Click
In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.

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