Experience Ruston, Louisiana had just created a meetings and event planner guide and updated that page on their website. The intention was to run a small flighted campaign to get eyes on the new assets, with plans to run a similar campaign in the fall to focus on conversions and actual downloads of the meetings and event planner guide.

The primary goal of this campaign was to build awareness of Ruston as a destination for small to medium sized meetings and events, and increase impressions on the meeting and events page on their website.

Channels

Targeted Digital Display

Social Media Marketing

Creative Examples

Results

A staggering 1,036.84% increase in views on the meetings page
50% increase in users on the webpage and a 32% increase in engaged sessions
1,412 unique landing page views just from paid social media

Conclusion

Advance Travel and Tourism played a pivotal role in driving awareness for Experience Ruston’s meetings and events. Through strategic campaigns on social media and display advertising, they achieved impressive results, significantly boosting webpage views and engagement.

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