2023 Travel Outlook
2023 is shaping up to be a great year for travel.
As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.
The U.S. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.
That’s why our 2023 Outlook will cover a broader range of topics – to help prepare you to make 2023 and beyond successful for your organization.
What’s inside:
• Inflation Travel Impact
• Better Data = Better Marketing
• The Rise of Value-Based Marketing
• 2023 Tech Trends – AI, GA4 and more
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
February 20, 2025
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]
February 20, 2025
Dexterity Over Literacy in AI
In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America. Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy” Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]
February 13, 2025
How Does Scorching Hot Weather in Phoenix Trigger a Marketing Campaign for Great Lakes Destinations?
Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.
Ad Choices