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February 20, 2025
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]
February 20, 2025
Dexterity Over Literacy in AI
In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America. Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy” Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]
February 13, 2025
How Does Scorching Hot Weather in Phoenix Trigger a Marketing Campaign for Great Lakes Destinations?
Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.