In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]

Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]

In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America.  Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy”  Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]