How to Leverage Social Media in Tourism Marketing

Social media has never been more important to your tourism marketing strategy.

Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination.

But how can DMOs best utilize social media in their marketing efforts? How can they ensure the best ROI for their time and money investments? The answers are not always straightforward, but we can use the current stats and trends — along with hands-on experience and testing — to guide the way.

Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story, Choose Your Platform!

  • March 11, 2025

    The 2025 Sprout Social Index

    Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]

    5 min readBy Published On: March 11th, 2025
  • February 24, 2025

    Standing Out in a Crowded Space

    In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]

    3 min readBy Published On: February 24th, 2025
  • February 20, 2025

    A Beginner’s Guide to the AI Galaxy

    Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]

    3 min readBy Published On: February 20th, 2025

Contact us today to discuss your new travel marketing strategy.