insights to
Maximize Your Travel Business’ Impact

  • February 20, 2025

    A Beginner’s Guide to the AI Galaxy

    Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]

    3 min readBy Published On: February 20th, 2025
  • February 13, 2025

    How Does Scorching Hot Weather in Phoenix Trigger a Marketing Campaign for Great Lakes Destinations?

    Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

    1 min readBy Published On: February 13th, 2025
  • February 6, 2025

    If You’re Not doing this on Social, You’re Not Reaching Travelers in 2025

    Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

    1 min readBy Published On: February 6th, 2025
  • January 30, 2025

    Destinations that Make Planning Easy Will Win in 2025

    Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

    1 min readBy Published On: January 30th, 2025
  • January 30, 2025

    The Economic Impact of a Click

    In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.

    3 min readBy Published On: January 30th, 2025
  • January 22, 2025

    Finding the Right People Segments is Key to Winning More Travelers in 2025

    People – whether with them or without them, how many or how few, family, friends, or co-workers, and so on – were, perhaps unsurprisingly, the most popular theme among the travel trends we identified for 2025.

    1 min readBy Published On: January 22nd, 2025

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