2023 Travel Outlook: Leveling Up Your Data Game
Collecting visitor data has never been more important.
With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies.
To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement.
3 Benefits of Better Visitor Data
-
- Increased Customer Understanding. Comprehensive data can help determine where tourists are frequenting, for how long, and what is driving them there. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.
- Evidence-Based Marketing Decisions. Marketing strategies based on assumptions or outdated insights can stall your engagement and even turn people off from visiting your destination. Making decisions on the most recent data and understanding your primary demographics increases the effectiveness of your marketing.
- Increased ROI. With more focused and informed marketing strategies, DMOs should see an increase in their return on investment, gaining more engagement and tourism for less time, effort, and resources.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]
March 11, 2025
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]