2023 is shaping up to be a great year for travel.
As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.
The U.S. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.
That’s why our 2023 Outlook will cover a broader range of topics – to help prepare you to make 2023 and beyond successful for your organization.
What’s inside:
• Inflation Travel Impact
• Better Data = Better Marketing
• The Rise of Value-Based Marketing
• 2023 Tech Trends – AI, GA4 and more
THE ROLE OF SOCIAL MEDIA IN YOUR TRAVEL MARKETING STRATEGY
Social media has changed the way every business operates, but it is especially important for businesses that are customer facing and rely on reputation [...]
OH THE PLACES ALABAMA WILL GO: INSIGHTS ON ALABAMA TRAVEL TRENDS [INFOGRAPHIC]
For some, vacation means a quick weekend away jam packed with activities, for others it’s a weeklong beach trip that consists of nothing but listening to the waves crash and a few rounds of golf.
TRAVEL BY GENERATION [INFOGRAPHIC]
Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information.
