Jacquelyn Blackwell Completes STS Marketing College, Earns ‘Travel Marketing Professional’ Certification

BIRMINGHAM, Al (February 2020) –Jacquelyn Blackwell, Sales Manager at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP).

Blackwell has 5 years in the tourism industry and 8 years in digital marketing. Working her way up from Account Executive, to Account Manager, to Regional Sales Manager covering GA, TN, SC, FL, Jacque possesses excellent digital marketing understanding and insight, and now a solid understanding of the tourism industry. She has worked with over 50 DMOs directly to help enhance their marketing campaigns and communicate that success to stakeholders. Blackwell has spoken at several travel conferences with topics ranging from digital jargon 101 to the evolution of video.

Blackwell was among 65 STS Marketing College graduates in the Class of 2019. The graduates were announced at the STS Connections conference in Little Rock, Arkansas on Monday, February 10.  The program began in 1992 and has produced 1,296 TMPs.

STS Marketing College uses facilities at the University of North Georgia, located in Dahlonega, Georgia, to teach travel marketing for a week each summer. The continuing education program began in 1992.

Registration is open for the 2020 session, which will take place July 26-31. STS membership is not required, but STS members receive a reduced tuition rate.

Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts.

“Our Marketing College program is designed to provide applicable tools and working knowledge that our travel and tourism professionals can immediately implement when promoting their destinations, attractions, hotels, and events,” said Monica Smith, Southeast Tourism Society’s President and Chief Executive Officer.

Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students also must complete two projects that relate to their job while utilizing skills that were learned throughout the program.

“It has been helpful both professionally and personally in my career growth to attend and complete my TMP.” said Blackwell. “I am so proud to work for and partner with organizations that put so much energy into continued education. I have made life long friends and business partners throughout the 3 years. I am sad that the experience is over, but eager to continue to be an avid member of STS by attending other conferences they put on, and alumni classes at Marketing College.”

“Since its inception almost 30 years ago, Marketing College has elevated the level of service and professionalism visitors receive when traveling to the Southeast and has supported efforts to increase economic development through tourism.  We’re proud to be a part of that positive impact throughout the region,” said Smith.

 

About Southeast Tourism Society (STS)

Headquartered in Roswell, Georgia, Southeast Tourism Society (STS) is an association that works to unite all segments of the travel and tourism industry through its four pillars of education, advocacy, recognition, and networking. Established in 1983, STS is an engaged network of 1000+ members from 13 states and the District of Columbia including Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.  For more information, visit SoutheastTourism.org.

 

Contact:

Wendy Thomas

Southeast Tourism Society

770-542-1523

wendy@southeasttourism.org

###

 

 

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story, Choose Your Platform!

  • October 29, 2024

    Key Takeaways from the 2024 Tennessee Governor’s Conference

    We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.  

    3 min readBy Published On: October 29th, 2024
  • October 24, 2024

    Economic Impact & Advocacy Webinar

    Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how [...]

    0 min readBy Published On: October 24th, 2024
  • October 14, 2024

    Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

    In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Advance Travel & Tourism expert, Eric Hultgren, shared informative insights during the webinar on September 10, 2024.   With the help of case studies and conversation from our guests, we discovered more about what travelers will be looking for moving into 2025, [...]

    2 min readBy Published On: October 14th, 2024

WE BRING THE TRAVELER TO YOU.

CONTACT US TODAY TO DISCUSS HOW WE CAN HELP REVAMP YOUR TOURISM MARKETING STRATEGY.

"*" indicates required fields

Hidden
Hidden
Hidden