WE LIVE IN A MOBILE WORLD, BUT DON’T FORGET DESKTOP!

We live in the age of mobile technology. An individual who does not own a smartphone is a rarity that I’m not sure exists anymore. Naturally, advertisers and marketers have devoted a lot of attention to mobile platforms.

Our mobile devices require different message formatting and channels previously unavailable via desktop. Snapchat is only available through mobile devices and requires vertical digital content. Instagram is meant to be accessed through mobile devices, and its “story” feature is only visible on a mobile device. These are only a couple examples of the newest mobile-focused platforms used by marketers.

With so much emphasis being put on the up-and-coming capabilities of mobile devices, it’s easy to forget the original Internet marketing platform: the desktop. It’s important to include mobile in your marketing strategies, but don’t underestimate the power of desktop! It’s being overshadowed by mobile, but discounting it in your marketing strategies could be hurting business. Still not convinced?

Mobile device usage is increasing- 77% of Americans own a smartphone! But that does not mean desktop usage is decreasing. People are using their smartphones and other mobile devices to access the Internet during times they previously did not, like early morning and weekends. Weekday Internet traffic, though, is still led by the desktop.

Mobile conversion rates are also significantly lower than desktop. An average of 80% of conversions are taking place on desktops, a stark contrast from mobile’s 20% conversion rate. Although conversion rates vary among categories, desktop is the clear winner of the two platforms.

Contact us today to learn more about our digital advertising solutions for destination marketers.

 

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story, Choose Your Platform!

  • October 29, 2024

    Key Takeaways from the 2024 Tennessee Governor’s Conference

    We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.  

    3 min readBy Published On: October 29th, 2024
  • October 24, 2024

    Economic Impact & Advocacy Webinar

    Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how [...]

    0 min readBy Published On: October 24th, 2024
  • October 14, 2024

    Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

    In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Advance Travel & Tourism expert, Eric Hultgren, shared informative insights during the webinar on September 10, 2024.   With the help of case studies and conversation from our guests, we discovered more about what travelers will be looking for moving into 2025, [...]

    2 min readBy Published On: October 14th, 2024

WE BRING THE TRAVELER TO YOU.

CONTACT US TODAY TO DISCUSS HOW WE CAN HELP REVAMP YOUR TOURISM MARKETING STRATEGY.

"*" indicates required fields

Hidden
Hidden
Hidden