With websites like Airbnb, STRs have boomed in popularity. And with a few taps on a smartphone, anyone can schedule days, weeks, or months at a rental in their target destinations. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years. So clearly, now is the time to make the most of your short-term [...]

Thankfully, today’s smartphones produce incredible video quality. And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. You can create high-quality content with minimal investment — no fancy, expensive equipment needed.  However, there are a few items that can help you make the most of your video creation time: Regular [...]

Help us welcome our newest team member, Whitney! Whitney has joined our team as a senior campaign specialist for Mississippi accounts. Whitney started her career in sales at Verizon Wireless. After 6 years at her last job, we are happy to welcome Whitney to the team. Upon earning a degree in Business Administration, Whitney learned a lot about marketing and other aspects [...]

TikTok, Reels, Stories, and More In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most [...]

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination. But how can DMOs best utilize social [...]

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We've seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. In some cases, one or more of these may be a target market for you, but with most tourism organizations in the southeast, it [...]