Hair cuts, manicures, home renovations, and even vacations have become luxuries for many Americans lately, according to recent data. Unfortunately, this is likely little surprise — we’ve all experienced the skyrocketing gas prices. But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s [...]

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Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity. The truth is that by partnering with a [...]

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Many browsers have already blocked third-party cookies, and Google plans to remove them from Chrome (the most-used browser) in 2023. With this knowledge comes the importance of gathering firstparty data while being cautious about data collection. Data provided to Hubspot revealed [...]

Video is everywhere — and it’s not going anywhere. A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in [...]

The social media platform that is grabbing audiences and advertisers like no other—TikTok. […]