Targeting is a vital part of content marketing and ad creation. You must know the population you’re speaking to, what they need, and how you can solve their problems. And, most importantly, you need to get their attention enough to make your destination seem appealing.  […]

Our next team spotlight features senior account executive Adrienne Hennis. Adrienne is one of our newest account executives with more than two years of travel-specific sales experience. Prior to working with Advance Travel & Tourism, Adrienne was in the agency world where she also had the ability to work with travel clients. […]

According to a survey from Wyzowl, people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video.  […]

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. […]

Our next client spotlight features Sam McDuffie from Discover Dahlonega. Sam has dedicated 14 years to the travel industry with jobs at Georgia State Parks and Dahlonega Gold Musiem State Historic Site. Sam is a true Georgia peach as he grew up in Macon, GA and now resides in Dahlonega. […]

Tourism can have a huge economic impact on any given community. Whether tourists come to town for live music, a sporting event or local attractions, it’s important to have “sub attractions” that appeal to tourists during their down time. […]