In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, [...]

We asked STS President Monica Smith about all things travel and tourism. […]

Gulf Shores, AL (November 29, 2019)…The Alabama Restaurant & Hospitality Association (ARHA) recently announced the winners of their 2019 Stars of the Industry Awards that honor the restaurant, lodging and tourism industry. Gabrielle Barnett, the marketing and communications manager for LuLu’s in Gulf Shores, was the co-winner of the prestigious 2019 Tourism Promoter of the Year along with Herb Malone, president of [...]

ATLANTA, Georgia – Southeast Tourism Society’s (STS) board of directors has voted to expand its current 12-state footprint by adding Missouri and the District of Columbia. […]

Whether it’s brand awareness or converting leads to actual revenue, video marketing can help achieve your destination’s goals in several different ways. There’s no single video solution for everyone. […]

Every destination collects some data about their travelers.  Some have very sophisticated databases with names, addresses and purchase histories, but for most destinations, there’s not much more than an email list for travelers and prospects.  Regardless of their sophistication, your destination can learn a lot about your travelers and prospects from these databases. […]