insights to
Maximize Your Travel Business’ Impact

  • March 10, 2020

    Common Marketing Budgets for Smaller-Sized DMOs

    We asked DMO’s to share their media marketing budgets and core digital tactics with us. We had a near even representation of respondents across the range of budgets from smaller DMO’s to larger metro-areas. Here are the results from smaller-sized DMOs: […]

    0 min read•By •Published On: March 10th, 2020•
  • February 20, 2020

    Jacquelyn Blackwell Completes STS Marketing College, Earns ‘Travel Marketing Professional’ Certification

    BIRMINGHAM, Al (February 2020) –Jacquelyn Blackwell, Sales Manager at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). […]

    3 min read•By •Published On: February 20th, 2020•
  • February 17, 2020

    2020 Trends eBook: What’s Next for Social in Travel & Tourism

    In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, [...]

    1 min read•By •Published On: February 17th, 2020•
  • December 4, 2019

    Q&A with STS President Monica Smith

    We asked STS President Monica Smith about all things travel and tourism. […]

    5 min read•By •Published On: December 4th, 2019•
  • December 2, 2019

    ARHA announces Gabrielle Barnett as co-winner of 2019 Tourism Promoter of the Year

    Gulf Shores, AL (November 29, 2019)…The Alabama Restaurant & Hospitality Association (ARHA) recently announced the winners of their 2019 Stars of the Industry Awards that honor the restaurant, lodging and tourism industry. Gabrielle Barnett, the marketing and communications manager for LuLu’s in Gulf Shores, was the co-winner of the prestigious 2019 Tourism Promoter of the Year along with Herb Malone, president of [...]

    2 min read•By •Published On: December 2nd, 2019•
  • November 15, 2019

    STS To Add Missouri, District of Columbia, to Regional Tourism Organization

    ATLANTA, Georgia – Southeast Tourism Society’s (STS) board of directors has voted to expand its current 12-state footprint by adding Missouri and the District of Columbia. […]

    2 min read•By •Published On: November 15th, 2019•

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