Meet Missy Hoppe, senior account executive for the Northwest team. Missy empowers tourism businesses to flourish and accomplish their objectives through tailored digital media and advertising solutions. We sat down with her to learn a bit more about her love for travel, the Northwest and more. What is your favorite place to travel or travel experience? A couple of years ago, [...]

Meet Toby Childs, the sales manager for the Northwest team. Toby is a sales and marketing professional with over 20 years of experience working with industry leading media companies and Fortune 500 clients. We sat down with him to learn a bit more about his love for travel, the Northwest and more. What is your favorite place to travel or travel [...]

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. By optimizing for local search, you ensure your business appears in relevant searches and attracts tourists to your destination. Dial in your local SEO and you can entice as many as 76% of [...]

Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. As you create content, use the keywords you’ve found strategically. You’ll also want to ensure that your site’s contents are useful, informative, and open for engagement. Types of Content Now you may be wondering: [...]

Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google. Because 94.74% of keywords receive [...]

Summer is over but vacation opportunities are still here. As travel and tourism professionals, we are all aware of the negative impacts on our communities as a result of overtourism. And for travelers, peak season means higher prices, bigger crowds, more disruption, and a lower quality experience. […]