Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.

People – whether with them or without them, how many or how few, family, friends, or co-workers, and so on – were, perhaps unsurprisingly, the most popular theme among the travel trends we identified for 2025.

For this 2025 Outlook, we analyzed and synthesized insights from 15 leading trend forecasts. Through this comprehensive analysis, distinct patterns emerged that paint a compelling vision of travel in 2025. These interconnected themes, each with rich layers of nuance and emerging subcategories, reveal a transformative year ahead for the tourism industry.

We want to be your partner through it all, which is why attending events like the Destinations Florida Annual Meeting is so imperative to us. In December 2024, Adrianne Glass and Laura English traveled to historic Ybor City to meet with some of Florida's finest.