Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021. […]

Mississippi led the way, and one year later we look back to see what happened and what’s next for the market. […]

The ability to teleport from the Egyptian Pyramids, to an underwater scuba adventure in the Red Sea, to an aerial helicopter adventure over the Manhattan skyline may seem like the plot of a science fiction film, however this is exactly what travel and tourism pioneer Thomas Cook’s “Try Before You Fly” campaign is allowing customers to experience. Visualise, an augmented & virtual [...]

Advance Travel & Tourism is excited to welcome the newest member to the team, Adam Zappia. With 7 years of tourism marketing experience, Adam knows that travel is what connects the world and helps us grow. Prior to joining Advance Travel & Tourism, Adam was a Senior Travel Account Executive at Cox Media Group where he won a President's Circle award in [...]

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a [...]

Sometimes the biggest hurdle for destination marketers is convincing their board to approve digital marketing spend.  Whether it’s their lack of understanding of digital marketing or pure shock of the cost, tourism boards can often be apprehensive about expanding advertising to digital as well as traditional.  […]