Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a [...]

Sometimes the biggest hurdle for destination marketers is convincing their board to approve digital marketing spend.  Whether it’s their lack of understanding of digital marketing or pure shock of the cost, tourism boards can often be apprehensive about expanding advertising to digital as well as traditional.  […]

Laura Beth Strickland, employee of Vicksburg Convention and Visitors Bureau for 10 years, has recently been named the CVB’s newest executive director. As a Vicksburg native and proud Mississippian, her experience and passion for growing the tourism industry in Vicksburg is not only a professional goal but also a personal goal of hers. […]

We pass popular tourist sites like Huntsville, The Rocket City, every day; we may not even think of how it supports our community. But U.S. Space and Rocket Center and others like Huntsville Botanical Garden and the U.S. Veteran Memorial Museum are the backbone of Huntsville. These places define our community, provide our families with jobs and have given us—and hundreds of [...]

No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell our stories. […]

BIRMINGHAM, AL (March 2019) – Joseph Dabbs, Senior Director at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). […]