How to Successfully Market in a Pandemic It’s no secret that COVID-19 brought numerous challenges to the travel & tourism industry. With no one traveling and attractions being forced to close, travel destinations were faced with the difficult decision to either pivot their strategy or halt marketing spend all together. Our client Tuscaloosa Tourism & Sports shares their plan of action once [...]

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COVID-19 is here and for most of us, we’ve thrown our carefully planned 2020 marketing playbook out the window. With some drive and determination, the timing has never been better to position our brands, destinations and attractions for success when this crisis is over. How will you respond?   […]

During this difficult time, it’s important to keep the travel dream alive. […]

Of the DMOs we surveyed, the average percentage medium-sized DMOs’ (with budgets between $151k – $450k) marketing budgets received from the total budget was 23%. Here’s what they said about the digital tactics they’re using: […]

We asked DMO’s to share their media marketing budgets and core digital tactics with us. We had a near even representation of respondents across the range of budgets from smaller DMO’s to larger metro-areas. Here are the results from smaller-sized DMOs: […]