Laura Beth Strickland, employee of Vicksburg Convention and Visitors Bureau for 10 years, has recently been named the CVB’s newest executive director. As a Vicksburg native and proud Mississippian, her experience and passion for growing the tourism industry in Vicksburg is not only a professional goal but also a personal goal of hers. […]

We pass popular tourist sites like Huntsville, The Rocket City, every day; we may not even think of how it supports our community. But U.S. Space and Rocket Center and others like Huntsville Botanical Garden and the U.S. Veteran Memorial Museum are the backbone of Huntsville. These places define our community, provide our families with jobs and have given us—and hundreds of [...]

No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell our stories. […]

BIRMINGHAM, AL (March 2019) – Joseph Dabbs, Senior Director at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). […]

Location-based advertising, also called geotargeting or geofencing, has changed the way local businesses can reach potential customers who are quite literally steps away from their storefront. Thinknear’s technology not only has the ability to target audiences based on proximity, but also on context and historical-real world behaviors to allow for sharper audience segmentation, meaning marketers can tap into a user’s location not [...]

Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind. […]