Location-based advertising, also called geotargeting or geofencing, has changed the way local businesses can reach potential customers who are quite literally steps away from their storefront. Thinknear’s technology not only has the ability to target audiences based on proximity, but also on context and historical-real world behaviors to allow for sharper audience segmentation, meaning marketers can tap into a user’s location not [...]

Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind. […]

As any observer of the connected TV landscape would tell you, the platform was ripe for growth in 2018. New data from the video supply monetization company Beachfront shines a bright light on just how strong that growth was. […]

Southern Recognized as a Hero in the Vacation Rental Industry by Online Marketplace Pensacola, FL – November 2018 / Newsmaker Alert / HomeAway recently named Southern Vacation Rentals, the local leader in vacation rental management, the recipient of the September 2018 Hero Award. The award was presented in September at the Annual RezFest Vacation Rental Conference hosted by HomeAway in Marco Island, Fla. Southern [...]

Who will be the first generation of legal sports bettors in Mississippi? […]

Your attraction is a must do. But how do you make sure visitors who are looking for something to do know about it? Gone are the days of relying on word-of-mouth to keep ticket sales steady. We have a few ideas you can use for marketing for attractions. […]