You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Today we are reaching a whole new level of wireless penetration where nearly a third of the world’s population owns [...]

Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+). […]

In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the power to engage with followers in real [...]

Discover the social media secrets travel marketers use to attract visitors to their destinations: […]

Despite the music industry taking a hit due to the emergence of music streaming services and the steady decline of physical and digital record sales, music festivals have seen significant growth in recent years. Revenues from such festivals have continued to increase annually and add heavily to the bottom line of the music industry. According to the research firm IbisWorld, the U.S. [...]

The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial.  It wasn’t the label that bothered her, it was the stereotype.  The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age.  Sure she’s 24, single and walks into most meetings [...]