insights to
Maximize Your Travel Business’ Impact
May 12, 2017
HOW THIS HIDDEN GEM DESTINATION IS GAINING TRACTION
Tucked away in a remote (and nearly untouched) part of the eastern Florida panhandle is one of the most beautiful little islands you will find in the Gulf of Mexico. Saint George island is a secret gem of a vacation spot. While it’s been a traditional get-a-way for many families, it’s a well-kept secret from the rest of the world. And that’s [...]
March 24, 2017
CREATING BRAND ADVOCATES FOR YOUR DESTINATION
What exactly is a brand advocate? Webopedia.com defines one as a person or customer who talks favorably about a brand or product, and then passes word-of-mouth messaging about the brand to other people. This could also include sharing praise of a brand on their social media channels. Because 92% of consumers trust brand advocates, it’s a good idea to start cultivating this kind of [...]