Meet Hillary Mortensen, the sales manager for the Northwest team. We sat down with her to learn a bit more about her love for travel, the Northwest and more. Where are your favorite place you’ve traveled to and/or your favorite travel experiences?: My favorite travel experience was going on a solo trip to Europe where I got to visit a few [...]

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. By optimizing for local search, you ensure your business appears in relevant searches and attracts tourists to your destination. Dial in your local SEO and you can entice as many as 76% of [...]

Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. As you create content, use the keywords you’ve found strategically. You’ll also want to ensure that your site’s contents are useful, informative, and open for engagement. Types of Content Now you may be wondering: [...]

Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google. Because 94.74% of keywords receive [...]

Summer is over but vacation opportunities are still here. As travel and tourism professionals, we are all aware of the negative impacts on our communities as a result of overtourism. And for travelers, peak season means higher prices, bigger crowds, more disruption, and a lower quality experience. […]

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.