One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a [...]

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and no. [...]

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also [...]

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back [...]

You may have seen our webinar in partnership with STS in November of 2022, but as we all know GA4 is evolving and we are all learning a little bit more every day. Learn the most up to date information on GA4, and how you can ‘Wow’ your team and stakeholders with new and informative data that showcases users behavior on [...]