Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many [...]

Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab [...]

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. The [...]

You could hunt all over the state for authentic handcrafted art representing South Carolina's rich and diverse cultural heritage. Or you could pop over to the South Carolina Artisans Center to explore the handcrafted Art by handpicked Artists - see, touch, smell, taste, and shop art. Located in Walterboro and founded in 1994, the state's official folk art and craft center is [...]

By now, you’ve probably seen the YouTube video where actor Ryan Reynolds uses ChatGPT to write a script for an ad. There’s definitely a wow factor there—lights, camera, chatbots! But just where does ChatGPT belong in terms of creating content for your site? ChatGPT is a chatbot powered by GPT-3 (Generative Pre-trained Transformer 3), which is an advanced natural language processing (NLP) [...]

Next up on our team spotlight series: Account Executive Becca Meyers. Becca has been with us since 2021 covering the Virginia and West Virginia regions. Becca is more than familiar with the travel industry as her family owns and operates Luray Caverns in the beautiful Shenandoah Valley of Virginia. Becca grew up attending tourism conferences and events with her mom where [...]