TRAVEL BY GENERATION [INFOGRAPHIC]

A Marketer’s Guide to Engaging Travelers of all Ages

Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing to travelers may seem like an easy task when people are taking three to four trips per year, not all travelers are looking for the same information in the same places. In fact, Millennials, Gen Xers and Boomers have different habits and motivations.

Millennial travelers are taking more trips than their older counterparts. They are most interested in cultural travel experiences and are more likely to book travel online. Gen Xers spend six or more months planning a trip and are more likely to work while on vacation. And unlike younger generations, Boomers tune out social media while on vacation and are the least likely to use online planning tools to book a trip.

It’s important to recognize generational trends when you’re marketing to travelers. Knowing what your audiences appreciates in a trip and how they’ll absorb the information you provide to them is key.

Check out what we found in the infographic below, download it and share it with your team.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story, Choose Your Platform!

  • October 29, 2024

    Key Takeaways from the 2024 Tennessee Governor’s Conference

    We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.  

    3 min readBy Published On: October 29th, 2024
  • October 24, 2024

    Economic Impact & Advocacy Webinar

    Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how [...]

    0 min readBy Published On: October 24th, 2024
  • October 14, 2024

    Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

    In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Advance Travel & Tourism expert, Eric Hultgren, shared informative insights during the webinar on September 10, 2024.   With the help of case studies and conversation from our guests, we discovered more about what travelers will be looking for moving into 2025, [...]

    2 min readBy Published On: October 14th, 2024

WE BRING THE TRAVELER TO YOU.

CONTACT US TODAY TO DISCUSS HOW WE CAN HELP REVAMP YOUR TOURISM MARKETING STRATEGY.

"*" indicates required fields

Hidden
Hidden
Hidden