TRAVEL BY GENERATION [INFOGRAPHIC]
A Marketer’s Guide to Engaging Travelers of all Ages
Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing to travelers may seem like an easy task when people are taking three to four trips per year, not all travelers are looking for the same information in the same places. In fact, Millennials, Gen Xers and Boomers have different habits and motivations.
Millennial travelers are taking more trips than their older counterparts. They are most interested in cultural travel experiences and are more likely to book travel online. Gen Xers spend six or more months planning a trip and are more likely to work while on vacation. And unlike younger generations, Boomers tune out social media while on vacation and are the least likely to use online planning tools to book a trip.
It’s important to recognize generational trends when you’re marketing to travelers. Knowing what your audiences appreciates in a trip and how they’ll absorb the information you provide to them is key.
Check out what we found in the infographic below, download it and share it with your team.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
February 24, 2025
Standing Out in a Crowded Space
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]
February 20, 2025
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]
February 20, 2025
Dexterity Over Literacy in AI
In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America. Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy” Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]
Ad Choices