HOW TO USE VIDEO TO MARKET YOUR DESTINATION
If there is any industry practically made for video marketing, it is travel. There is no better way to let people know what your destination has to offer than to show them. Video gives you the ability to bring your destination to life.
This is the era of video. Online video now accounts for 74% of internet traffic. 85% of Americans with internet watch videos online. 52% of marketing professionals worldwide cite video as the content with the best ROI. Marketers who use video grow revenue 49% faster those that don’t.
Visual content is processed 60,000 times faster than text. All the information you want to share with potential customers can sound great when written out, but it will not have the same impact as video. In fact, 65% of video viewers watch more than 75% of a video (much higher than text-based content!).
Travel is a very personal decision and experience, and video content gives users a glimpse of what that experience will provide. It provides excitement and anticipation that might be the final push someone needs to make a purchase. 64% of consumers say watching a marketing video has influenced a purchase they have made in the last month. Just imagine the difference video marketing could make for you!
Here are some tips when creating video content for your travel-related business:
Put videos in visible, high traffic areas (like your landing page)
Having videos immediately available to potential visitors increases engagement. Expedia research notes that having video present on a landing page increases conversion by 86%!
Keep content updated
In the days leading up to a trip, travelers will visit around 38 different websites. Content that is being updated is sure to grab attention.
Keep timing in mind
It can be valuable to align videos with other promotions or any significant postings. Also, consider which times of day other content receives the highest amount of engagement.
Don’t forget other channels and platforms
A clearly written strategy can make a difference. Videos perform well when combined with other content for an integrated marketing strategy.
Want to find out how we can help you build a video marketing strategy, contact us today.
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