HOW TO USE VIDEO TO MARKET YOUR DESTINATION
If there is any industry practically made for video marketing, it is travel. There is no better way to let people know what your destination has to offer than to show them. Video gives you the ability to bring your destination to life.
This is the era of video. Online video now accounts for 74% of internet traffic. 85% of Americans with internet watch videos online. 52% of marketing professionals worldwide cite video as the content with the best ROI. Marketers who use video grow revenue 49% faster those that don’t.
Visual content is processed 60,000 times faster than text. All the information you want to share with potential customers can sound great when written out, but it will not have the same impact as video. In fact, 65% of video viewers watch more than 75% of a video (much higher than text-based content!).
Travel is a very personal decision and experience, and video content gives users a glimpse of what that experience will provide. It provides excitement and anticipation that might be the final push someone needs to make a purchase. 64% of consumers say watching a marketing video has influenced a purchase they have made in the last month. Just imagine the difference video marketing could make for you!
Here are some tips when creating video content for your travel-related business:
Put videos in visible, high traffic areas (like your landing page)
Having videos immediately available to potential visitors increases engagement. Expedia research notes that having video present on a landing page increases conversion by 86%!
Keep content updated
In the days leading up to a trip, travelers will visit around 38 different websites. Content that is being updated is sure to grab attention.
Keep timing in mind
It can be valuable to align videos with other promotions or any significant postings. Also, consider which times of day other content receives the highest amount of engagement.
Don’t forget other channels and platforms
A clearly written strategy can make a difference. Videos perform well when combined with other content for an integrated marketing strategy.
Want to find out how we can help you build a video marketing strategy, contact us today.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]
March 11, 2025
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]
Ad Choices