The Rise of Vertical Video
TikTok, Reels, Stories, and More
In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recordingvresolution. Basically, our phones can now record incredible video quality that we didn’t dream ofvbefore. Vertical video once meant a low-quality phone recording that never looked quite right on social media.
Vertical uploads on YouTube, for example, would appear smaller with two dark vertical bars on each side. But that has changed: YouTube has since enabled the full screen feature for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not only the norm but also the setting for professionally-produced short videos and advertisements. There’s also something convenient and approachable about vertical video. It’s easy to snap from
anywhere and is tailored to the size of our phone screens.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
November 20, 2024
2024 KTIA Annual Conference Recap
Kentucky is more than just bourbon and horses. The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. What were the top takeaways from the conference, we asked our man on the ground in Kentucky, Andrew Held, to help answer that question.
October 29, 2024
Key Takeaways from the 2024 Tennessee Governor’s Conference
We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.
October 24, 2024
Economic Impact & Advocacy Webinar
Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how [...]
