The Rise of Vertical Video
TikTok, Reels, Stories, and More
In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recordingvresolution. Basically, our phones can now record incredible video quality that we didn’t dream ofvbefore. Vertical video once meant a low-quality phone recording that never looked quite right on social media.
Vertical uploads on YouTube, for example, would appear smaller with two dark vertical bars on each side. But that has changed: YouTube has since enabled the full screen feature for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not only the norm but also the setting for professionally-produced short videos and advertisements. There’s also something convenient and approachable about vertical video. It’s easy to snap from
anywhere and is tailored to the size of our phone screens.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
March 11, 2025
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]
February 24, 2025
Standing Out in a Crowded Space
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]
February 20, 2025
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]
Ad Choices