Our Approach.
Every marketing strategy we craft starts with an audience-first approach based on a strong understanding of how travelers navigate the four phases of the travel decision making journey. You may hear us refer to this as “From Discovery to Memories” at times.
Engage and inspire more travelers.
We know we want to get travelers to the Book and Share phases; to do so, we need to engage and inspire them through the Dream and Plan phases.
The Dream
Discovering Destinations
Building Wanderlust
Gathering Trip Inspiration
The Plan
Exploring Possibilities
Mapping Out The Visit
Destination Specific Logistics
The Booking
Choose and Purchase
Finalizing the Itinerary
Amenity Selection
Sharing
Experience & Relive
Honeymoon Phase
Telling Their Unique Story
How We Work Together
When we join a new partnership, we have an in-depth process to begin the relationship.
We start with discovery and research.
This means getting to know your team, your region, your partners, your data, your KPIs and more.
From there, we work closely with you to plan out the campaign.
This includes using all of the knowledge we have acquired during the discovery phase. We begin to put together our full strategy, targeting, and creative.
Once we launch the campaign, you will have a 24/7 dashboard that you can view at any time.
We ensure all components of the campaign have proper trackability for GA4 and utilize Google Tag Manager to ensure it is as effective as possible with insights and reporting.
We meet with you in person weekly, bi-weekly or monthly to review insights and potential campaign optimizations.
We have a saying that the starting point is always much different that the ending point because there is so much opportunity to continuously improve the campaign.
