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Destinations that Make Planning Easy Will Win in 2025
Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.
The Economic Impact of a Click
In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.
Finding the Right People Segments is Key to Winning More Travelers in 2025
People – whether with them or without them, how many or how few, family, friends, or co-workers, and so on – were, perhaps unsurprisingly, the most popular theme among the travel trends we identified for 2025.
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