2020 Trends eBook: What’s Next for Social in Travel & Tourism
In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content.
We hope this eBook serves as a comprehensive guide to the most relevant social media platforms to help you discover which are best fit for your destination’s goals. With the right skills and tools combined with an informed up-to-date strategy, your destination is sure to flourish on social.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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December 11, 2024
2024 Destinations Florida Annual Meeting
We want to be your partner through it all, which is why attending events like the Destinations Florida Annual Meeting is so imperative to us. In December 2024, Adrianne Glass and Laura English traveled to historic Ybor City to meet with some of Florida's finest.
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2024 Holiday Travel Towns
Holiday travel is a growing trend with as estimated two-thirds of American’s planning to take at least one holiday trip this year*. So, we asked ourselves, what are our favorite holiday destinations and what are they doing to bring in the holiday cheer? Here’s a list of some of our favorites to bring you peace, joy, and inspiration!