Finding the Right People Segments is Key to Winning More Travelers in 2025

People, people, people

No matter how it is sliced, people are at the core of EVERY travel decision. For some, it is about who you travel with. For others, it is about who you see or don’t see. From multi­generational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025.

INFLUENCER MARKETING

Influencer marketing means finding the right influencers for every target segment. Influencers from every segment will help you connect and inspire your target groups.

SOLO TRAVELERS

They may not spend as much as couples and families, but the solo traveler segment is on the rise.

WORK + PLAY

Mixing business with pleasure is becoming more common for professionals who are extending stays and including co-workers. What does your destination have to offer for the business traveler after business is done?

These are just some of the trends that are changing the way destinations grow in 2025.

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