How Does Scorching Hot Weather in Phoenix Trigger a Marketing Campaign for Great Lakes Destinations?
Weather has always had an impact on how humans interact with the world around them, that impact extends into the very human act of travel. Whether they are looking for white sand beaches and a good book, or the most sought after mountains to ski down travelers are drawn to the climates they desire. With nearly 80% of all travelers checking weather conditions before booking a trip, it might be the single most important variable outside of price when it comes to those travel decisions.
There are even travel companies that guarantee the weather so travelers don’t experience rain if they don’t want to or miss the Northern Lights. Even airlines like JetBlue are teaming up with Weather Promise to help travelers have the vacation they expect. This weather-centric decision-making creates unique opportunities for destination marketers
This weather sensitivity doesn’t just influence individual travelers—it creates powerful marketing opportunities for destinations willing to leverage climate data strategically. As travelers increasingly make booking decisions based on weather forecasts and climate patterns, savvy destination marketers are recognizing the competitive advantage in monitoring weather trends beyond their own region. When extreme conditions strike one area, other destinations can position themselves as the ideal alternative, offering precisely the climate experience travelers are seeking to escape to—or from
By monitoring weather conditions across different regions, travel marketers can develop strategic messaging that appeals to travelers seeking escape from extreme temperatures or challenging climatic conditions.
For destinations in the Midwest lakes region, this might mean closely tracking temperatures in the Southwest. When temperatures soar above 100 degrees, these locations can trigger targeted marketing campaigns inviting Southwest residents to enjoy cooler, more comfortable environments.
The true power of weather targeting lies in its ability to create timely, relevant connections between destinations and potential travelers. These are only a few examples.
Download our full 2025 Travel Trends Whitepaper to see how you use segmentation, AI Bots, Influencers and more to grow visitation and deliver the results you need.
Don’t Miss Our Latest Guide!
Fill out the form below and get your copy right away.
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]
March 11, 2025
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]
February 24, 2025
Standing Out in a Crowded Space
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]
Ad Choices